This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true.

Episode Sponsor: Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146

This Old Marketing Example - Loot Crate http://magazine.lootcrate.com/ http://www.thedailycrate.com/

In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die. This week's TOM example: Bloomingdale's.

This week's article links:

Google to Punish Sites That Use Intrusive Pop Over Adshttp://arstechnica.com/business/2016/08/google-to-punish-sites-that-use-intrusive-pop-over-ads/ Ads Are Bad and Also Terriblehttps://techcrunch.com/2016/08/20/ads-are-bad-and-also-terrible/ YouTube Plans to bring Photos Polls and Text to The Video Servicehttp://venturebeat.com/2016/08/24/inside-backstage-youtubes-plan-to-bring-photos-polls-and-text-to-the-video-service/ SPONSOR Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES https://medium.com/@mitchjoel/marketing-automation-must-die-1a123d5e880a#.kxuehxp2l http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience TOM: http://www.foliomag.com/2008/breaking-through-mail-clutter/

For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young.

This week's story links:

John Oliver on Last Week Tonight - On Journalismhttps://www.youtube.com/watch?v=bq2_wSsDwkQ http://www.naa.org/News-and-Media/Press-Center/Archives/2016/NAA-CEO-to-John-Oliver.aspx#.V6oGqlRUyCY.twitter The Gartner Hype Cycle For Digital Marketing And Advertisinghttp://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/ http://marketingio.com/2016/08/15/hype-cycle-for-digital-marketing-and-advertising-2016-gartner/ Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Livehttp://venturebeat.com/2016/08/15/google-is-discontinuing-google-hangouts-on-air-on-september-12-pushes-users-to-youtube-live/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES

http://tribunecontentagency.com/article/facebook039s-beautiful-mind/

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done TOM Example: E&Y

http://www.ey.com/GL/en/Industries

http://taxinsights.ey.com/forms/print-editions.aspx#

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies.

This week's story links:

How Google Analytics Ruined Marketing https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/ No Agencies Have This Breadth of Content: Inside Accenture's $600 million content businesshttp://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Adshttp://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364 SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/Article/How-Marketers-Benefit-Automating-Content-Creation/1014324?ecid=NL1015 http://marketingland.com/blab-shuts-live-video-platform-188089 https://medium.com/@shaanvp/blab-is-dead-long-live-blab-d2f72449ddb8#.9a2kyrpte TOM:WE Energies http://www.tmj4.com/on-air/inside-the-we-energies-cookie-book https://www.we-energies.com/home/cookiebook80th/we_energies_cookiebooks.html

In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics.

This week's story links:

Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0

LinkedIn Feed Is coming To Life With Videos From Influencershttps://blog.linkedin.com/2016/08/02/your-linkedin-feed-is-coming-to-life-with-videos-from-linkedin-i Content Marketing Isn't A Strategyhttp://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy Facebook's Dominance In Journalism Could Be Bad News For Us Allhttps://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-journalism-world-view SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/features/2016-marissa-mayer-interview-issue/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics https://www.amazon.com/gp/product/B005HJYN5W/ref=oh_aui_d_detailpage_o00_?ie=UTF8&psc=1

In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance.

This week's story links:

Why Cisco Is Hiring 200 Content Marketershttps://contently.com/strategist/2016/07/22/why-cisco-hiring-200-content-marketers/ How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter.com/how-brands-can-culturally-attract-and-engage-fans-new-report-shows-how-connected-brands-can-stay-valued/ Ushering In The New Guard - Is Content Marketing the Path Forward?http://www.forbes.com/sites/patrickspenner/2016/07/28/ushering-in-the-new-guard-is-content-marketing-the-path-forward/#64b405137451 SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES http://www.adweek.com/news/advertising-branding/here-are-many-many-ways-your-business-can-get-trouble-tweeting-olympics-172699

In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton.

This week's story links:

ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration.

Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

Yahoo Sells Core Business to Verizon For 4.8 Billionhttp://www.nytimes.com/2016/07/25/business/yahoo-sale.html?_r=1 Unilever Buys Dollar Shave Club for $1 Billionhttp://www.nytimes.com/2016/07/20/business/dealbook/unilever-dollar-shave-club.html Medium Is Launching A Creative Exchange for Writershttps://help.medium.com/hc/en-us/articles/221393947-The-Creative-Exchange-for-Writers T-Brand Studio Is Now A Full Fledged Agencyhttps://digiday.com/publishers/beyond-native-ny-times-plans-turn-t-brand-studio-full-fledged-agency/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raveshttps://vimeopro.com/user48581009/the-ballad-of-the-dreadnought http://www.wsj.com/articles/martin-guitar-tries-long-form-branded-content-with-40-minute-documentary-1469206775 http://www.nytimes.com/2016/07/25/business/sponsored-content-takes-larger-role-in-media-companies.html?_r=0

In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion.

This week's story links:

Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478 Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/publications/article/280372/why-content-marketing-is-bigger-than-jon-mandel.html Should Publishers Use Mediumhttps://www.baekdal.com/analysis/should-publishers-use-medium/F8A5DCFBF0B94B4DB1EA458D739A901E63A27B2811B70791BB927CD1D38475E2 SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/why-good-storytellers-are-happier-in-life-and-in-love-1467652052 http://www.recode.net/2016/7/15/12201498/trump-pence-campaign-logo-meme TOM http://idighardware.com

In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, and customer experience is a real drag at big brands. Rants and raves include how stock trading and content marketing are actually pretty similar. This week's TOM example: Maui Electric.

This week's show links:

Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

The Creepy Dystopian Future of Advertising http://www.foxbusiness.com/features/2016/07/05/creepy-dystopian-future-advertising.html WPP Spent $1 Billion with Facebook Last Year http://adage.com/article/agencies/wpp-spent-1b-facebook-year-facts/303744/ This Ad Agency Created An Ad Free Niche Cooking Magazine http://www.adweek.com/news/advertising-branding/why-ad-agency-created-ad-free-niche-cooking-magazine-172447 Branding - Keeping Up with Customers Not Competitors Becoming The Greatest Challenge To brands https://www.bulldogreporter.com/modern-branding-keeping-up-with-customers-not-competitors-is-becoming-the-greatest-challenge-to-brands/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b RAVES: The Attention Economy and the Demise of Middle Ground https://www.theguardian.com/media-network/2016/jul/06/attention-economy-demise-middle-ground THIS OLD MARKETING https://www.mauielectric.com/recipes

In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, making it almost impossible for anyone to reach anyone else without paying for it. Rants and raves include Vice, Buzzfeed and the history of content marketing. This week's TOM: Tower Records and Pulse! Magazine.

This week's story links:

Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr138a for a special offer for PNR listeners.

Thrillist's Content Marketing Division Is Launching A Booze Focused Site http://www.wsj.com/articles/thrillists-content-marketing-division-is-launching-a-booze-focused-site-1467194400 Male Oriented Web Publisher Woven Digital Raises 18.5 Millionhttp://www.wsj.com/articles/male-oriented-web-publisher-woven-digital-raises-18-5-million-1467284400 What Facebook Wants You To Know About Their Changing Algorithmhttp://money.cnn.com/2016/06/29/media/facebook-ranking-changes-news-feed/index.html SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr138b RANTS AND RAVES Roberthttp://www.wsj.com/articles/vice-buzzfeed-tread-on-madison-avenues-turf-1466568065 Joe http://contentmarketinginstitute.com/2016/07/history-content-marketing/ TOM - Tower Recordshttps://en.wikipedia.org/wiki/Pulse!_(magazine)