This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today. Rants and raves include the latest Sony scandal. This week's TOM example: Hubspot's purchase of Agency Post.

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list? Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling. This week's TOM example: Rockwell Automation Asia Pacific.

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money. In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials. After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book. This week's TOM example: Arla from Sweden.

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers. In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media. This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey. #ThisOldMarketing example of the week: Scribner magazine from 1887.

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes. That's right...get ready for all your Facebook promotional content to go bye bye. In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar. Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions. In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing. Rants and raves include Alex from Target and commenting on blog posts. This week's #ThisOldMarketing example is none other than This Old Marketing.

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site. Rants and raves include a CNET magazine and more confusion over native advertising. This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing. Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.

In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed. Rants and raves include a Starbucks Video and HBR post on Drucker. This week's #ThisOldMarketing example: Qualcomm Spark.

In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen. That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services. Rants and raves include a must-see video from Harlan Ellison on writers getting paid. This week's TOM example: the space program.