This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).

This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side. Raves come from Weird Al Yankovic and the Gettysburg Museum. This week's TOM example: L'Oreal's Makeup.com.

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of. Rants and raves includes a great case study from Newcastle Brown. This week's #ThisOldMarketing example: Southern Poverty Law Center.

In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.

In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.

In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.

In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.

In this week's episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends. The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast's "Magna Carta" guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series. This week's #ThisOldMarketing example: Martin Guitars.

Happy Memorial Day to those in the States. In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing. The boys finish the program with a take about mobile and where content marketing fits into a mobile strategy. This week's #ThisOldMarketing example: USAA magazine.