How do you get your customers to come back again and again and purchase your products more than once? Well, this week, I'm interviewing Kati and Vern Evans, and they’ll be answering this question for us!

Kati has turned her business into a successful venture in a pretty short time, and one of the many ways she was able to achieve that was her brilliant use of emails!

We know, we know... most people think emails are outdated or boring or inefficient, but that's only because they're not using them right! 

Emails are a great way to keep in touch with your customers, keep them in the loop about everything new in your business, and make them come back for more again and again.

If you want to learn more about Kati and Vern's story (and Kati's adventure with selling lingerie), how Kati grew her business, and how she's using Email Marketing to create repeat customers, then this episode is perfect for you, so tune in now!

Key Takeaways

• Intro (00:00)
• Introducing Kati and Vern (01:41)
• Growing the brand (09:35)
• Growing a business during COVID (24:15)
• The power of emails (29:24)
• Growing the email list (35:19)
• The importance of being ok with a C+ (40:03)
• The top 10 takeaways (43:42)

Additional Resources 

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