Lucky Prints in Chicago, IL has raised thousands of dollars for breweries, coffee roasters, gyms, hospitality, cafes and more. When this crisis hit, they immediately saw an 80% drop in custom orders. The industries Lucky Prints serves have been hit very hard by prolonged closures.

Lucky Prints already relied on deep partnerships with their customers. They're not interested in making a sale so much as making a relationship. "We looked at the tools in our toolkit and realized Printavo Merch was right there. It was like a lightbulb went off," Lucky Prints owner Adam Smith told us. Lucky Prints has been able to easily pitch stores to customers, with nearly 500 orders coming in during just a few weeks of sales.

Since online ordering and fulfillment is new for Lucky Prints, they've had to learn new skills and adapt. "It usually takes longer to fold, bag, tag and label a shirt than to print it," Adam pointed out, "So if you've never done that, it's time consuming. Budget that time accordingly and set expectations for the customers accordingly...we tell them it will take 2-3 weeks."

Not only has Lucky Prints emerged as a lifesaver to small businesses across Chicago, they've even had old clients and missed opportunities circle back during this time.

This interview is chock full of tips for running online stores in your screen print shop. You can maximize the impact you make right now by reaching out and providing a simple service – and keep your doors open in the process.

Check out Printavo Merch – it's the platform Lucky Prints is using right now: https://www.printavo.com/merch

Follow us on Instagram for all of the latest updates: https://www.instagram.com/printavo