Guest: Jonathan Seliger, a coach at CEO Coaching International. Jonathan is an accomplished Chief Executive Officer, Senior Advisor, and Investor with over 30 years of experience.Having lived and worked in Asia for the last 30years,Jonathan brings a global perspective to the challenges of scaling a business to BIG.

Quick Background: Even if your company is global, business is always local. Your strategies for attracting and retaining customers have to be customized for each individual market. What unites your plan of attack from town to town, state to state, and country to country is the consistency of your company's values, the strength of its brand, and its ability to execute, no matter what.

On today's show, Jonathan Seliger shares his strategies for expanding a brand's reach, effectively managing growth challenges, and ensuring that scaling efforts align with long-term profitability and sustainability goals that will Make BIG Happen.