Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 

• XLR8 Dev
• Tacklebox
• Hey Jealousy
• Put Your Ass Where Your Heart Wants To Be

Timestamps

• 00:30 - Listener Child Therapist Idea Email
• 05:42 - XLR8 Dev
• 06:50 - Live in Reality, and Choose Where You Compete
• 10:45 - Categories
• 12:57 - Anti-Marketing
• 17:11 - Put Your Ass Where Your Heart Is
• 19:45 - Bonus - Value First
• 21:00 - The End