Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated SEO industry. Show Notes

Connect With: 

• Yvette Valencia: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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