Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also about creating a sustainable business model that supports therapists' well-being and professional growth. The conversation touches on the isolation many therapists experience, the necessity of solid contracts, and the role of social media in fostering connections among practitioners. With insights into the changing demographics of the profession and practical advice for managing burnout, this episode offers valuable guidance for both new and established counsellors navigating the complexities of private practice.

Takeaways:

• The importance of being real in private practice marketing to connect with clients effectively.
• Isolation in private practice can lead to burnout, emphasising the need for community support.
• The role of ethical considerations in balancing therapeutic work with business boundaries.
• Social media can connect therapists but also has potential downsides that should be acknowledged.
• Pricing strategies in private practice should reflect experience and sustainability for practitioners.

private practice, therapy marketing, relational ethics, burnout in therapists, therapist community, supervision for therapists, Therapist Connect, counselling profession, ethical practice, therapy resources, private practice toolkit, therapy business, client retention, therapy fees, therapist isolation, professional development in therapy

Caz Binstead and Nicholas Sarantakis are authors of: Relational Ethics in Psychotherapy and Counselling Private Practice, part of the Ethics in Action series published in 2024 by Routledge. You can find Caz on her website HERE.

To find out more about Therapy Growth Group, please click HERE

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My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.