Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara LebowA look at holding company 2024 ad spending forecasts by Antoinette SiuFrom Unicorns to Zombies: Tech Start-Ups Run Out of Time and Money by Erin GriffithWhat creator Anna Kai looks for in a brand partner by Katie Hicks…as for the rest of the news: Livewire has published an update to their tracking of iOS 17 auto-download changes in Apple Podcasts, and Spotify’s CFO Paul Vogel is now slated to leave the company in March (a decision made shortly after Vogel sold over $9 million in Spotify shares on the same day as the layoff news last week).