In Depth

Timeless lessons on running software companies that endure | Alyssa Henry (Square, Amazon, Microsoft)


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Alyssa Henry is the former CEO of Square, a financial services company providing products and services used by over 4 million merchants. Formerly at Amazon, Alyssa led the development and growth of Simple Storage Service (S3) at AWS. Alyssa now serves as an Independent Director at Intel and Confluent.

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In today’s episode, we discuss:

  • Lessons from Amazon, Microsoft, and Square
  • “Minimum Remarkable Products” versus Minimum Viable Products
  • Navigating different work cultures in big tech
  • Insider reactions to the disruptive launch of AWS
  • “Pioneer” versus “fast-follower” companies
  • — 

    Referenced:

    • Amazon: https://www.amazon.com
    • Amazon Web Services: https://aws.amazon.com
    • Bill Gates: https://www.linkedin.com/in/williamhgates
    • Block, Inc: https://block.xyz
    • Cash App: https://cash.app
    • Fast Company - Back To Square One: https://www.fastcompany.com/3033412/back-to-square-one
    • Gokul Rajaram: https://www.linkedin.com/in/gokulrajaram1
    • Jack Dorsey: https://twitter.com/Jack
    • James Hamilton: https://www.linkedin.com/in/jameshamilton4
    • Jeff Bezos: https://twitter.com/jeffbezos
    • Microsoft: https://www.microsoft.com
    • Oracle Corporation: https://www.oracle.com
    • Sarah Friar: https://www.linkedin.com/in/sarah-friar
    • Square: https://squareup.com
    • Tom Szkutak: https://www.linkedin.com/in/tom-szkutak-4b59817
    • WSJ - Mobile-Payments Startup Square Discusses Possible Sale: https://www.wsj.com/articles/SB10001424052702303825604579513882989476424
    • — 

      Where to find Alyssa Henry:

      • LinkedIn: https://linkedin.com/in/alyssa-henry-0905692
      • Twitter/X: https://twitter.com/alyssahhenry
      • — 

        Where to find Brett Berson:

        • LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/
        • Twitter/X: https://twitter.com/brettberson
        • — 

          Where to find First Round Capital:

          • Website: https://firstround.com/
          • First Round Review: https://review.firstround.com/
          • Twitter: https://twitter.com/firstround
          • YouTube: https://www.youtube.com/@FirstRoundCapital
          • This podcast on all platforms: https://review.firstround.com/podcast
          • — 

            Timestamps:

            (00:00) Introduction

            (02:20) Lessons from Microsoft and Amazon

            (08:29) Noticeable consistencies in the human condition

            (10:50) Differences in culture at Amazon, Microsoft and Square

            (13:27) Why “customers come first,” even above employees and community

            (14:01) Why fast-followers can be less customer-focused

            (15:50) The challenge of commercializing research projects

            (18:58) Joining Square and “building a picture” of the org

            (24:55) Knowing what to replicate from past companies

            (27:45) Questioning norms in new companies

            (28:41) The importance of effective communication systems

            (31:31) How to operationalize company values

            (33:38) Why shared beliefs are crucial for good company culture

            (37:05) Building Minimal Remarkable Products at Square

            (38:13) How to scale an aesthetic

            (42:46) Org design lessons from Square

            (50:06) How to align different teams behind business priorities

            (52:57) Lessons learned from fierce competition

            (57:39) The “fast follower” vs “pioneer” playbook

            (61:05) The original thinking behind AWS

            (66:08) The unlikely origin of Amazon CloudFront and other products

            (73:47) How Jeff Bezos influenced Alyssa

            ...more
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