In this episode, we chat with Kyle Hoff, co-founder of Floyd Furniture. 

 

What is Floyd Furniture’s approach?

• Floyd started from looking at the amount of furniture consumed and thrown out after its use and the idea that furniture can be sustainable, adaptable, and kept for long periods of time.
• They began with a Kickstarter campaign based around their core idea and kept it simple with one product at a time.
• There are few DTC furniture brands. Floyd focuses on connection with their direct consumers in sticking with a product, improving it, and evolving it over time.
• Furniture manufacturing is saturated around Detroit - so most materials are sourced as locally as possible, with the goal of supporting those local communities. Pride in those communities results in better work and building a stronger community.
• Floyd doesn’t only focus on the sustainability of the furniture itself, but sustainability all around - in US manufacturing, ethically sourcing materials, leaving the smallest footprint for its entire manufacturing process, and being able to adapt more quickly to changes - especially during COVID.

 

How has COVID affected business and what’s the near future look like?

• Originally had a drop in business in March, but since then, people have spent less money on experiences and more money on their homes - which includes furniture.
• As an eCommerce DTC brand, Floyd’s business has always been focused online, which is the only viable option during COVID.
• Priorities might be placed on different products, but because of the long-term investment of furniture and the constant demand, Floyd’s plan is remaining unchanged for the most part.

 

Links

• Check out Floyd’s website or Instagram
• Floyd’s Crunchbase listing
• Retail Rebirth report
• Future Commerce Insiders
• Stairway to CEO

 

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