This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about:

• Writing persuasive copy and how it's a mindset
• The sales journey and how copywriting fits in
• How to use AI tools in a constructive way
• Mistakes new writers make
• Essential courses and skills that can keep copywriters up to date and relevant

Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/

Her own website is: https://bernadetteschwerdt.com.au/

Bernadette's podcast is:

https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence.

Episode edited by Marker Creative Co www.markercreative.co