Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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4.6

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

August 20, 2020Aug 20 — Donald Trump is Destroying Your ROAS (Ep 219)
Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot.
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://sproutsocial.com/insights/release/

https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid

https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html

https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations

https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/
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10min
August 19, 2020Aug 19 — Ryan Reynolds is Having a Very Bad Day (Ep 218)
The QR code is back, baby. Google gives real estate agents some very bad news. Why is Facebook not letting you see your brand’s reviews? And the latest episode of “Oh god… WHAT did you tweet on our brand’s account?”
JOIN OUR SLACK COMMUNITY!
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SPREAD THE WORD:
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ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://sproutsocial.com/insights/release/

https://kotaku.com/e3-apologizes-after-sexist-tweet-gets-ratioed-1844768191

https://www.axios.com/snapchat-content-off-app-f9cb731a-ea1e-4767-8a8e-a2be018ce370.html

https://reputation.com/resources/blog/facebook-struggles-to-manage-transition-in-ratings-recommendations/

https://www.socialmediatoday.com/news/tiktok-collaborates-with-amazon-to-enable-tiktok-controls-via-alexa-voice-a/583761/

https://quoraadsupport.zendesk.com/hc/en-us/articles/360047828772

https://thenextweb.com/plugged/2020/08/19/instagram-rolls-out-qr-codes-to-let-you-follow-accounts-quickly/

https://support.google.com/adspolicy/answer/9997418

https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets

https://www.seroundtable.com/google-my-business-performance-metrics-29974.html
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15min
August 19, 2020 Aug 18 — All Your Beer Memes Are Belong to Us (Ep 217)
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.
JOIN OUR SLACK COMMUNITY!
• Click: http://TodayInDigital.com/slack
SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
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14min
August 17, 2020Aug 17 — Podcast Speed: FAST (Ep 216)
Consumers are more willing today to give you some of their personal information, if you know what to ask for. Plus: Google is poised to show the public how fast your brand’s web site is… Facebook doubles down on its TikTok clone… and I reveal the numbers behind this podcast’s ad campaigns — you are not going to believe which platform has the lowest CPC.
JOIN OUR SLACK COMMUNITY!
• Click: http://TodayInDigital.com/slack
SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://streetfightmag.com/2020/08/17/a-more-granular-look-at-what-kinds-of-data-consumers-are-happy-to-disclose/

https://www.searchenginejournal.com/instagram-is-fighting-off-fake-accounts-with-id-checks/377667/

https://www.seroundtable.com/google-search-console-insights-beta-29959.html

https://support.google.com/google-ads/answer/10013084?linkId=97365261

https://www.searchenginejournal.com/google-to-remain-default-search-engine-on-firefox/377658/

https://techcrunch.com/2020/08/14/facebook-tests-tiktok-style-video-format-on-its-main-app-in-india/
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16min
August 14, 2020Aug 14 — SPECIAL: The Digital Marketing Ombudsman (Ep 215)
Facebook opens a new revenue channel for your brand, and throws Apple under the bus at the same time… Bing’s product search gets smarter with local results… Snapchat opens its doors to TikTok?!... and the first episode of the digital marketing ombudsman.
JOIN OUR SLACK COMMUNITY!
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SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://www.socialmediatoday.com/news/snapchat-adds-lenses-inspired-by-tiktok-dance-trends-to-boost-exposure-for/583499/

https://tiktoktutorials.uk/

https://unethical.marketing/

https://blogs.bing.com/search/2020_08/Bing-shopping-Nearby-product-search
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12min
August 13, 2020Aug 13 — British Grannies Who Like Chuck Norris (Ep 214)
Facebook removes more than a thousand ad targeting categories because something something efficiency? Plus: CPMs are on the rise again… Your web site is slower than you think… And how to win back the formerly brand-loyal customers who left you during the pandemic lockdowns.
JOIN OUR SLACK COMMUNITY!
• Click: http://todayindigital.com/slack
SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://www.theverge.com/2020/8/12/21364644/twitter-api-v2-new-access-tiers-developer-portal-support-developers

https://www.marketingdive.com/news/what-covid-19-did-to-customer-loyalty/583469/

https://marketingland.com/release-notes-intercom-brings-new-features-to-the-customer-conversation-280987

https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

https://www.searchenginejournal.com/core-web-vitals-benchmarks/377324/

https://www.socialmediatoday.com/news/tiktok-adds-new-option-to-insert-text-headings-onto-video-thumbnails/583419/

https://go.within.co/retail-pulse/

https://www.socialmediatoday.com/news/linkedin-adds-new-alerts-and-lead-management-options-to-sales-navigator/583427/
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12min
August 12, 2020 Aug 12 — Two words: Blockbuster Video (Ep 213)
A huge update for Wordpress that could improve your brand’s Google ranking… Pinterest adds to its AR marketing platform, announces a big video partnership, and gets sued… and one of the best experiential marketing campaigns of the year from — you ready for this? Blockbuster Video.
JOIN OUR SLACK COMMUNITY!
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SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://summit.agorapulse.com/
https://techcrunch.com/2020/08/11/scribd-acquires-slideshare/
https://vimeo.com/blog/post/pinterest-video-maker-vimeo-create/
https://www.socialmediatoday.com/news/giphy-adds-custom-meeting-background-creator-for-animated-virtual-meeting-b/583337/
https://twitter.com/MattNavarra/status/1293179148844720130
https://wersm.com/the-worlds-last-blockbuster-location-is-now-an-airbnb/
https://www.searchenginejournal.com/wordpress-5-5/377245/
https://www.seroundtable.com/google-merchant-center-product-exclude-country-attribute-29931.html
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11min
August 11, 2020Aug 11 — The Facebook Announcement We Didn’t Want (Ep 212)
Facebook is doubling down in the use of AI to make content decisions... Twitter tweet restrictions are now available, people who market news content aren’t going to like what Apple’s planning... The jury is NOT out yet on whether guest blog posts work… Was that a huge algorithm update to Google yesterday?
JOIN OUR SLACK COMMUNITY!
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SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://about.fb.com/news/2020/08/how-we-review-content/

https://techcrunch.com/2020/08/11/twitter-now-lets-everyone-limit-replies-to-their-tweets/

https://www.macrumors.com/2020/08/10/apple-news-plus-ios-14-web-links/

https://twitter.com/randfish/status/1292874876034756608

https://www.socialmediatoday.com/news/linkedin-publishes-new-guide-on-how-to-make-best-use-of-its-platform/583250/

https://www.seroundtable.com/google-virtual-webmaster-conference-is-sold-out-29925.html

https://www.cnn.com/2020/08/10/business/amazon-malls-sears-jcpenney-simon-property/index.html
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12min
August 10, 2020Aug 10 — How to Run Ads in Facebook Groups (Ep 211)
Twitter partially changes its mind on the inability to Edit Tweets… You can now run ad campaigns inside Facebook Groups…. Google’s popular SEO conference is now free and you can attend from home… And we compare the 404 error pages of Joe Biden and Donald Trump. Here’s a hint: One’s really rude, and the other has public health advice.
JOIN OUR SLACK COMMUNITY!
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SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://www.marketingdive.com/news/you-mr-jones-buys-influencer-marketing-agency-collectively/583163/

https://9to5google.com/2020/08/07/youtube-new-video-emails/

https://wersm.com/twitok-twitter-enters-talk-to-acquire-tiktok/

https://www.seroundtable.com/google-guest-blog-post-links-have-zero-value-29916.html

https://www.youtube.com/watch?v=ZA9fcQJqAh0

https://events.withgoogle.com/virtual-webmaster-unconference/
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15min
August 07, 2020Aug 7 — Why Does Facebook Hate Its Advertisers? (Ep 210)
An easier way to advertise on podcasts… Has Google changed its mind on what makes you rank higher? Some bad news for people in the affiliate marketing space. And it’s official: Facebook hates digital marketers.
Today’s episode is sponsored by Podcorn.com
SPREAD THE WORD:
• Tweet It: bit.ly/tweet-tidm to preview a tweet you can publish
• Review Us: ratethispodcast.com/today

ABOUT THE PODCAST:
• Produced by: engageQ.com
• Advertising: TodayInDigital.com/ads
• Transcripts: TodayInDigital.com/scripts
• Theme music: Mark Blevis (all other music licensed by Source Audio)

TOD’S SOCIAL MEDIA:
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin

SOURCES:
https://wersm.com/tiktok-is-launching-its-first-tv-app-on-amazon-fire-tv/

https://www.socialmediatoday.com/news/google-expands-audio-advertising-options-to-help-brands-tap-into-increased/583086/

https://www.searchenginejournal.com/google-martin-splitt-meta-description/376829/
Lightning Round Sources:
https://webmasters.googleblog.com/2020/08/search-console-api-announcements.html

https://www.onlinetoolsexpert.com/walmart-cuts-affiliate-rates-on-many-categories/

https://web.dev/content-visibility/

https://www.marketingdive.com/news/forrester-influencer-campaign-volume-slipped-3-during-pandemic/583077/
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12min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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