Today in Digital Marketing

By Tod Maffin

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday

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FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

Today in Digital Marketing episodes:

July 22, 2020199: Short or Long? How Much Copy Converts Better?
Today: Google gives webmasters a brief reprieve from a dangerously looming deadline... good news for brands that invested into Snapchat marketing… new Facebook training will show you how to adjust your content strategy based on pixel data… Google will endorse your business for just $50.... and another blow to TikTok. Is the end coming?

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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 Tod’s Social Media
• Tod’s web site: TodMaffin.com
 • Tod’s agency: engageQ.com
 • LinkedIn: linkedin.com/in/todmaffin  
• Twitter: twitter.com/todmaffin  
• Instagram: instagram.com/todmaffin  
• Facebook: facebook.com/tmaffin  
• TikTok: tiktok.com/@todmaffin
 • Twitch: twitch.tv/todmaffin
 • Xbox Gamertag: Radio#9573  

Music
 Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio and Epidemic Sound.

 Transcripts
 Episode Transcripts: http://todayindigital.com/scripts

Sources
https://unbounce.com/conversion-benchmark-report/#about_this_report

https://www.marketingdive.com/news/coca-cola-plans-to-boost-marketing-as-lockdowns-ease-and-sales-drop-28/582060/

https://www.seroundtable.com/google-mobile-first-indexing-deadline-march-2021-29815.html

https://webmasters.googleblog.com/2020/07/prepare-for-mobile-first-indexing-with.html

https://www.socialmediatoday.com/news/snapchat-adds-9-million-more-daily-active-users-in-q2-reports-17-increase/582068/

https://www.facebook.com/business/news/summer-of-support-business-commerce/#

https://wersm.com/netflix-is-testing-a-new-mobile-only-subscription-in-india/

https://www.socialmediatoday.com/news/us-bans-tiktok-on-all-government-issued-devices-due-to-concerns-around-conn/582042/

https://www.socialmediatoday.com/news/linkedin-to-cut-6-of-global-workforce-due-to-impacts-of-covid-19/582035/
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11min
July 21, 2020198: Immoral, Obscene, and Vulgar.
Today: The Facebook ad boycott is bigger than we thought… how to get your brand’s web site content in the search engine the second it goes live… Pinterest may subsidize your ad campaigns… and guess which country is pissed at TikTok now?
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertise on This Podcast
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.searchenginejournal.com/bing-url-submissions-wordpress-plugin/375137/

https://techcrunch.com/2020/07/21/instagram-is-testing-a-personal-fundraiser-feature/

https://www.marketingdive.com/news/walmart-mcdonalds-quietly-pause-ads-on-facebook-amid-boycott-study-says/582009/

https://wersm.com/pinterest-launches-chefs-at-home-initiative/

https://techcrunch.com/2020/07/21/pakistan-issues-final-warning-to-tiktok-and-blocks-bigo-app-over-immoral-obscene-and-vulgar-content/

https://www.searchenginejournal.com/google-search-site-command-is-broken/375149/
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8min
July 20, 2020197: Google Maps Has a Terrible Spam Problem
Today: We go deep into one of Google’s biggest spam problems — one that is directly affecting the results of digital marketers in the services industry. Plus: Snapchat launches its first Mini app. TikTok gets caught up in a 5G fight. And — it’s not just you…. Search Console data is lagging big-time. Again.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://wersm.com/google-is-banning-ads-on-covid-19-conspiracy-theory-websites/

https://www.seroundtable.com/google-partners-rewards-is-back-notification-29798.html

https://docs.marketo.com/display/public/DOCS/Release+Notes%3A+July+%2720

https://www.seroundtable.com/google-local-algorithm-weighs-business-names-too-highly-29795.html

https://twitter.com/Marie_Haynes/status/1285184427568640001

https://www.socialmediatoday.com/news/snapchat-launches-meditation-tool-from-headspace-the-first-of-its-new-mini/581939/
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10min
July 17, 2020196: What The Hell Is With the Donut?! 🍩
A new entrant in the livestreaming game could mean a fully branded experience for your viewers… the surprising effect one very common web page design element has on your Google ranking… you can now run your ads on Hulu WITHOUT a million dollar budget… and the new Twitter features coming to the third-party tool YOU use.
Closing music by Cosmosaurus. Find them on Bandcamp, Facebook Spotify, OR YouTube.

Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.cnbc.com/2020/07/15/hulu-launches-self-serve-ad-platform-for-small-businesses.html

https://techcrunch.com/2020/07/16/twitter-introduces-a-new-fully-rebuilt-developer-api-launching-next-week/

https://www.tubefilter.com/2020/07/16/amazon-white-label-streaming-service-twitch-technology/

https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/

https://twitter.com/TwitterSupport/status/1283843494461624320
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12min
July 16, 2020195: Protecting Your Brand from the Next Twitpocalypse
One day after the Twipocaplyse — what we know about how the global hack happened AND how you can protect YOUR brand’s account. Also: Instagram is rushing its TikTok clone out… Google wants to create your ads FOR you… And one of the oldest social media tools gets a big facelift.
Today’s episode is brought to you by Trendhackers.co
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://www.vice.com/en_us/article/jgxd3d/twitter-insider-access-panel-account-hacks-biden-uber-bezos

https://techcrunch.com/2020/07/16/instagram-confirms-its-tiktok-rival-reels-will-launch-in-the-us-in-early-august/

https://www.cnbc.com/2020/07/16/michelle-obama-podcast-exclusive-to-spotify-begins-july-29.html

https://techcrunch.com/2020/07/16/instagram-launches-its-redesigned-shop-now-powered-by-facebook-pay/

https://www.marketingdive.com/news/country-time-offers-stimulus-checks-to-closed-lemonade-stand-owners/581642/

https://inthecloud.withgoogle.com/nextgen-gmail

https://support.google.com/google-ads/answer/9975738

https://www.countrytimebailout.com/
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14min
July 15, 2020 194: 🚨BREAKING: The Biggest Hack in Twitter’s History?
Details on one of the biggest widespread Twitter hacks in history. Also: One web site wants to give you millions of free brand impressions —and you’ll probably say no.... Google Ads launches some nice new dynamic text options… Snapchat tests Brand profiles… And how to get much more real estate for your images on Google.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://techcrunch.com/2020/07/14/facebook-to-launch-officially-licensed-music-videos-in-the-u-s-next-month/
https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/
https://www.semrush.com/agencies/
https://techcrunch.com/2020/07/14/spotify-debuts-new-podcast-top-charts-across-26-markets/
https://wersm.com/youtube-launches-new-analytics-for-artists-dashboard/
https://www.searchenginejournal.com/google-discover-large-images-2/374555/
https://www.pornhub.com/bigpackage
https://www.marketingdive.com/news/cheez-it-snapd-ties-snack-rewards-program-to-binge-watching-on-amazon/581668/
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/
https://wersm.com/reddit-image-galleries-multiple-images-and-gifs-in-one-post/
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15min
July 14, 2020193: Cinq Pamplemousses, S’il Vous Plaît 🇫🇷
A huge crash at Facebook is causing headaches for social media managers around the world… How much does adding Services to your Google My Business profile affect your search ranking… Behind the scenes at an Amazon review-scam operation… and how to write content that Google will like: The solution is in three easy letters.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Transcripts
Episode Transcripts: http://todayindigital.com/scripts
Sources
https://onezero.medium.com/my-bizarre-stint-as-an-amazon-reviewer-for-hire-260bd6f7a8fa

https://techcrunch.com/2020/07/13/snapchat-tests-tiktok-style-navigation-for-exploring-public-content/

https://www.agorapulse.com/agency-program

https://www.socialmediatoday.com/news/byte-the-second-coming-of-vine-is-seeing-a-surge-in-downloads-amid-debate/581458/

https://www.marketingdive.com/news/majority-of-consumers-wont-return-to-economic-activities-for-1-month-or-lo/581548/

https://www.searchenginejournal.com/writing-google-core-algorithm-user-intent-seo/374113/
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15min
July 13, 2020192: Google Can Predict Your Sales (Also: 💋 the 🐟)
Google can predict your future sales — or so it says. Is the Facebook ads boycott working? YouTube gives a big boost to brands who do livestreams. And a couple of interesting new entrants in the augmented reality marketing space.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Sources
https://wersm.com/google-swirl-3d-ad-format-is-now-available-globally/

https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/

https://wersm.com/nike-japan-lets-you-color-your-own-sneakers-with-ar/

https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/

https://www.searchenginejournal.com/youtube-continues-testing-immersive-product-experiences/374177/

https://www.searchenginejournal.com/pinterest-algorithm/374416/
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8min
July 10, 2020191: WARNING 🚨 You Will Be Rickrolled In This Episode
How many consumers will turn off ads now that Instagram’s letting them… A small bug yesterday at TikTok turned into a huge deal to the tin-hat crowd… A new YouTube metric helps creators understand their revenue better… and the intellectual property takedown notice that was totally worth the legal risk.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Closing music by Kendall Patrick — kendallpatrick.com
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music
Theme music by Mark Blevis. Unless otherwise stated, all other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Sources
https://www.socialmediatoday.com/news/instagram-provides-new-options-to-manage-how-igtv-previews-appear-in-the-ma/581355/

https://support.google.com/youtube/answer/9314357

https://techcrunch.com/2020/07/09/tiktok-likes-and-views-are-broken-as-community-worries-over-potential-u-s-ban/
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10min
July 09, 2020190: Dude. You Forgot the Organics.
Some new Google Ad features coming to the platform YOU use soon… how a grocery store chain plans to broadcast customized audio ads in its stores… The podcast craze reaches even bigger companies… and some new free courses on community management from Facebook.
Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact
Help Spread the Word!
• Review Us: ratethispodcast.com/today
• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers
Learn more at todayindigital.com/ads

Tod’s Social Media
• Tod’s web site: TodMaffin.com
• Tod’s agency: engageQ.com
• LinkedIn: linkedin.com/in/todmaffin
• Twitter: twitter.com/todmaffin
• Instagram: instagram.com/todmaffin
• Facebook: facebook.com/tmaffin
• TikTok: tiktok.com/@todmaffin
• Twitch: twitch.tv/todmaffin
• Xbox Gamertag: Radio#9573
Music Licensing
Theme music by Mark Blevis. All other mechanical, master, synchronization and public performance music rights licensed by Source Audio.
Sources
https://ads-developers.googleblog.com/2020/07/announcing-v4-of-google-ads-api-beta.html

https://www.cnbc.com/2020/07/08/amazon-sellers-in-the-us-will-have-to-list-their-names-and-addresses.html

https://www.marketingdive.com/news/kroger-to-launch-targeted-audio-ads-in-store/581317/

https://www.marketingdive.com/news/kraft-heinz-offers-peek-behind-packaged-foods-curtain-in-1st-podcast-series/581314/

https://www.facebook.com/business/news/free-online-course-for-community-managers/#
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7min

FAQs about Today in Digital Marketing:

How many episodes does Today in Digital Marketing have?

The podcast currently has 1,271 episodes available.

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