Today — Different people? Different creative. Makes sense. But now, one company has figured out how to apply that to ORGANIC content… We should have more inventory for YouTube ads soon… How does changing the web link in your Google My Business profile affect your search engine ranking… and why you absolutely should start using the new feature that Instagram rolled out globally today.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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A special edition today: Everything you need to know about the California Consumer Privacy Act. Simon Poulton (@SPoulton) from WPromote joins Tod for an in-depth discussion about this legislation and how it affects your brand.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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Facebook finally adds custom metrics directly in the Ads Manager dashboard… YouTube explains why your brand’s most popular videos get the lowest engagement… If you’re not using structured data on your brand’s web site yet, this new but important tweak by Google may convince you to… and will India’s proposed legislation force Facebook and Google out of the country?

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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So you checked your Facebook ad manager and, wait a minute… why are the metrics from an entire state just missing? You’re not alone. Thousands of digital marketers woke up this morning to a huge gap in their numbers, and it’s all thanks to a new American law that may have LEGAL ramifications for your brand.

Closing music by Arbutus Roots. Check them out on Spotify or at facebook.com/arbutusroots

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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Today: Who is John Smith and why is he messing up your web site analytics? If your brand’s web site is jumpy, Google plans to penalize you… Facebook shuts down its TikTok clone but that DOESN’T mean they’re out of the game… and how much of an impact is this month’s ad boycott of Facebook going to have? Probably not much.

Closing music by The Arrogant Worms. Visit them at arrogantworms.com or check them out on Spotify. Music used with permission.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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Christmas comes early to e-commerce brands, and you can thank Covid-19 for that… how a change to Facebook’s algorithm might affect your company’s blog… Were you right to ignore the smart speaker marketing push? And why has TikTok shut down in one of its biggest markets?

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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T-minus two days before the big Facebook ad boycott. Is YOUR brand ready? Plus: What LinkedIn thinks should be your company’s next blog post… Google is GIVING AWAY e-commerce listings… and we decrypt the mystery of the garage door companies currently spamming Google Maps.

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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Facebook is scrambling to contain the damage being done by a planned July boycott of all Facebook and Instagram advertising. Now, one of the planet’s biggest brands says they’re in too — and not just for July… for the rest of the year. It forced Zuckerberg out to make a sort of non-announcement, but this whole boycott thing may have implications for YOUR brand too.

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s products, use code TODAY20 for 20% off on swanson.com.

Closing theme music by Pacific Colours. Check them out on Spotify.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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Advertising: Reach 1,000 Digital Marketers

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SOURCES:

https://techcrunch.com/2020/06/25/youtubes-latest-experiment-is-a-tiktok-rival-focused-on-15-second-videos/

https://securelist.com/web-skimming-with-google-analytics/97414/

https://agorapulse.releasenotes.io/release/hrNHn-revised-reports-on-the-agorapulse-mobile-app

https://www.mediapost.com/publications/article/353020/slip-in-podcast-audiences-during-pandemic-seems-ju.html

https://www.msn.com/en-us/finance/companies/unilever-will-halt-us-ads-on-facebook-twitter-through-2020/ar-BB160SL2

https://searchengineland.com/bing-brings-visual-search-to-product-ads-336653

https://www.forbes.com/sites/qai/2020/06/26/verizon-joins-growing-list-of-brands-in-facebook-ad-boycott/#36bc4fab3d7f

Instagram gets closer to building a TikTok clone in its main mobile app… YouTube makes creating videos a bit easier… Facebook will gladly host your online course or performance — for, you know, a 30% cut…. And FIVE Google things today including the closure to TWO services that digital marketers use.

Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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• Rate/Review Us: ratethispodcast.com/today

• Click bit.ly/tweet-tidm to preview a tweet you can publish

Advertising: Reach 1,000 Digital Marketers

Learn more at todayindigital.com/ads

TOD’S SOCIAL MEDIA:

• Tod’s web site: TodMaffin.com

• Tod’s agency: engageQ.com

• LinkedIn: linkedin.com/in/todmaffin

• Twitter: twitter.com/todmaffin

• Instagram: instagram.com/todmaffin

• Facebook: facebook.com/tmaffin

• TikTok: tiktok.com/@todmaffin

• Mixer: mixer.com/HappyRadioGuy

• Xbox Gamertag: Radio#9573

SOURCES:

https://www.facebook.com/marismith/posts/10157209167390009

https://support.google.com/youtube/thread/18138167?hl=en

https://searchengineland.com/google-to-shutter-calljoy-virtual-agent-for-smbs-on-july-22-336518

https://wersm.com/youtube-introduces-brandconnect-a-platform-for-creators-and-brands-to-collaborate/

https://www.marketingdive.com/news/brands-blocking-ads-on-black-lives-matter-related-keywords-draws-criticism/580524/

https://www.mobilemarketer.com/news/tiktok-unveils-global-platform-for-marketers-brand-scan-ar-ads/580497/

https://www.seroundtable.com/google-to-sunset-google-partners-acceleration-program-29675.html

https://www.seroundtable.com/new-google-ads-tools-29673.html

https://wersm.com/instagram-brings-its-tiktok-clone-reels-to-more-countries/

https://www.searchenginejournal.com/google-my-business-adds-4-new-attributes/372893/

More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.

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Today’s episode is brought to you by Swanson Health. If you want to try any of Swanson Health’s product, use code TODAY20 for 20% off on swanson.com.

Today in Digital Marketing is produced by engageQ.com. Can we help you with YOUR brand’s digital marketing and social media? Email [email protected] or visit engageQ.com/contact

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Advertising: Reach 1,000 Digital Marketers

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