In this episode of Add To Cart, we checkout Tom Ferrier, Founder of Greener - a service and an app to help retailers and consumers measure and reduce their environmental impact - and power the green economy. Tom is helping retailers reduce and offset their emissions - while attracting like-minded customers who are interested in sustainability - almost an informal loyalty program. And for customers, he is helping them know what the heck an actual carbon tonne is - and whether that is good is bad. Hint: the average Australian is responsible for 15 tonnes - the goal, according to Tom, should be two.  Tom and the Greener team already have brands on board including Koala, T2, Afends, Microsoft, Brewdog, Modibodi, and Bared, they have raised over $4m from investors such as NAB and recently partnered with the Australian Retailers Association - it’s a great start. 

Links from the episode:

Tom Ferrier from Greener: The Carbon Price Tag | #278

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Tom Ferrier from Greener

A couple of years ago I read a quote saying "the biggest risk in life, is not to take a risk at all". This changed my life.  It urged me to hang up the suit and tie to create Greener. A solution that brings people and brands together, to help end climate change.  Our world first approach saw us awarded #1 clean-tech start-up in Australia, and now we're now building a new economy, a Green Economy - one where every dollar spent is carbon neutral.

You can contact Tom at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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