The Home Service Hustle

Tom Jameson on Building a Brand That Beats Google


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Your Brand Is Your Business Card for the Future of Search

This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with Tom Jameson, founder of AstroWatt Electric, and it’s a masterclass in modern brand-building for home services.

⚡ Want to survive the AI shift in local search?

⚡ Want to stop chasing leads and start attracting the right clients?

⚡ Want to lead with trust, not fear?

This episode dives deep into:

  • Why Google search as we know it is dying — and what to do about it
  • The rise of brand signals and how platforms like ChatGPT are changing the game
  • Why Tom refuses to use fear-based sales tactics and built AstroWatt on transparency, culture, and integrity
  • How to turn one $600 visit into a $10,000 lifetime client
  • What it means to actually care about your customers and your team
  • And how to build a brand that customers keep in their yard for a year and a half (literally)

From career electricians to new business owners, this is the no-BS roadmap for building a business that wins on purpose, not just profits.

Tune in now. Your future self will thank you.

👉 Get to know Tom better here:

🔗 LinkedIn

🔗 Website

...more
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The Home Service HustleBy Jonathan Bannister

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