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Law firm metrics made simple: Track your waterfall from calls to clients. Tom's 12-month journey shows exactly what to measure.

Family law firms struggle without proper client acquisition tracking and legal practice benchmarking. This law firm waterfall analysis breaks down every metric from call answer rates to attorney close rate optimization.

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📄 CHAPTERS
0:00 - Law Firm Metrics Breakdown: Tom's 12-Month Performance Review 

4:53 - The Complete Law Firm Waterfall Analysis: Calls to Clients 

8:37 - Sterling's Law Firm Conversion Rates: Real Numbers From a $17M Firm 

13:38 - Attorney Close Rate Optimization: Why Sterling Hits 33% 

16:29 - Legal Practice Benchmarking: How to Compare Your Numbers 

20:38 - Attorney Marketing ROI: Working the Waterfall Backwards 

24:55 - Law Firm KPIs Tracking: Cost Per Lead and Budget Planning 

33:03 - Sterling's Marketing Cost Target: The 15-17% Rule

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