The Director General of the BBC, Tony Hall, has set out his plans for the "my BBC" revolution; a more personal service that will use data to provide a more tailored experience for users, and enable the BBC to compete more effectively in the digital age. In a speech on Monday, he also spoke of his support for a proposed household levy to replace the current licence fee. In his first interview for The Media Show, Steve Hewlett talks to Tony Hall about his new strategy, and gets his views on how the organisation is funded, run, and governed. Steve asks him about the 'major changes' Tony Hall says are needed in order for the BBC to survive. They discuss what is being done to restore confidence in how the BBC is overseen, and whether Tony Hall has realised his ambition of creating a simpler, clearer organisation that offers the best value for money for licence fee payers. Also in the studio to discuss the main themes are Sir Michael Lyons, former Chairman of the BBC Trust; Samir Shar, Chief Executive of Juniper TV and former non-exec director of the BBC; and Lis Howell, Director of Broadcasting at City University.