Tracking what works (and what doesn't) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ...

Big Ideas in This Episode

• The "overnight" flood of listeners is a total myth

• Why celebrity endorsements will never save you

• Turn lonely dog groomers into loyal superfans

• Being relatable trumps perfection—ask OnlyFans entrepreneurs

• Revealed: $30 mic vs. $400 mic—can listeners tell?

• How "fake it till you make it" actually pays off

• Daily podcasting: pure genius or burnout bait?

Why You Should Listen

• The quickest way to flood your podcast with loyal listeners—without begging for viral magic or celebrity handouts!

• Why most "overnight success" stories are myths—and what real podcasters do instead to build cult-like followings (envy warning!)

• How to turn a trickle of new listeners into a steady stream using the "multiple faucet" method no algorithm can touch

• Are you sabotaging your own growth by praying for Apple or Spotify features? Discover the lazy way to win—no luck required!

• The secret to making your podcast irresistible to strangers using the forbidden power of live events (and why almost nobody dares)

• How to make your fans lust after your show by tapping into their deepest need: authentic, quirky, perfectly imperfect hosts

• The "Dog Groomer Effect": why creating a tribe around your podcast will grant you power over a loyal, obsessed audience

• Why being too "perfect" will kill your show and the sneaky OnlyFans secret that makes you instantly relatable (even if you have a Christian podcast!)

• What Taylor Swift and the Spice Girls know about podcasting success that top marketers would kill to steal

• How Pat Flynn lost relatability with his audience (and what he did to get it back)

• Can a $30 microphone make you sound like a pro?

• The little-known AI tool that turns your episodes into podcasts that practically promote themselves (plug in, sit back, and watch the magic)

• Want to sound confident even when you're terrified? The "Fake It Till You Make It" prayer ...

• Unlock the dark art of "More, Better, New"—the greedy podcaster's step-by-step path to outshining every competitor in your niche

• How to hijack trending topics and current events to make your podcast impossible to ignore—even if you're starting from zero

Episode Timestamps

• [00:06:48] The unexpected fastest way to grow your podcast—and why everything you fantasize about "going viral" is probably a waste of time

• [00:07:46] The real secret behind successful live podcast events and why small, intimate gatherings might actually work better than big ones

• [00:10:11] What does your podcast have in common with OnlyFans? (It's not what you think—and yes, even your church podcast!)

• [00:12:34] How Pat Flynn lost his audience by being "too successful" and the revealing lesson about staying relatable as a podcaster

• [00:14:50] Can AI really do your marketing for you? The $59 tool that claims to write your podcast promos, show notes, and more—instantly

• [00:17:11] How one podcaster's insane "daily episode" grind shocked the industry—and what happened to all the copycats who tried to keep up

• [00:28:26] The dangerous trap of "failure porn" and why too much vulnerability can actually turn your audience against you

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This episode of Build a Big Podcast is brought to you by Riverside ...​

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 237 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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