In today’s episode we’ll be talking about how to modify your conversion for your e-commerce store for your checkout page and cart page to increase your checkout rate.

These are methods we’ve used that have worked on our websites, have been documented, and are essentially fool-proof. We’ll also be uncovering the most common problems made on e-commerce sites, and telling you how to fix them. Here are some other topics we go over:

• Why conversions are great and why you should focus on them
• Why you should reconsider how you’re using PayPal at checkout
• Why it’s important to test your payment methods
• How to baby-proof your checkout to get your conversions up
• How to eliminate distractions on your website

If you’ve ever wondered how your customers interact with your website, we’ll be talking about the different kinds of software and tools you can use to gain information that will help you improve your traffic. We also go in depth on each method we’ve used to gain much higher percentage of both traffic and conversions. Some other things you’ll be learning today include:

• How to reassure your customers that your checkout page is safe
• How to do a split test with our favorite tool
• How to use up-sales to boost revenue
• How to capture users so they don’t leave your site quite so soon
• How to analyze your traffic data to improve your website’s experience

Links and software discussed:

• Icewraps
• Cuttingboard
• Mouseflo
• Yotpo
• Optimizely
• Visual website optimizer
• Inspeclet
• Hot Jar

In the next few weeks we’ll be starting a brand-new segment where you could win a free one hour analysis of your website (that we usually charge hundreds of dollars for as consultants). What we´ll do is look through a bunch of requests, pick an interesting website, talk about it on the podcast, interview the person and give them our expert analysis. Besides that we will be sure to promote it as well in an effort to increase the person’s e-com conversions and business in the weeks to come. This is a great opportunity, so if you want to be considered, head over to www.ecomcrew.com and fill out our contact form.

Make sure to check back next Tuesday for another great episode, where we’ll be bringing back our segment “Websites to Evaluate and Buy.” You can also stay tuned through our blog posts.

Don’t forget to leave us a review on iTunes and sign up for our newsletter at www.ecomcrew.com if you haven’t already. Enjoy the show!