It’s that glorious time of year again, where my content creation morphs into a collection of Top 5 lists that either gives me the chance to highlight key insights from the last year or provides me the opportunity to put my reputation on the line as a forward-leaning CPG strategist and make predictions about the coming year. Believe it or not, this will be my fifth annual list of functional food and beverage trend predictions. For those that are new to my content, I only have one big rule for these annual trend prediction lists. I don’t allow carryover predictions from previous years. This makes it more challenging, but also a little strange because trends are typically multiyear in nature…with the strongest ones lasting a decade or more. So, if you have some extra time and want to multiply your insights…I’d suggest checking out my previous annual functional food and beverage trend prediction content pieces because they’re still hugely relevant and packed with value. This year’s Top 5 functional food and beverage trend predictions is extra special because it’s powered by NuLiv Science and their 100% plant-based compound AstraGin…that increases the absorption of many vital nutrients promoting a healthy gut environment. Whether it’s a functional food or beverage application, you want your customers absorbing and getting the most out of what they’re consuming, right? I know you do…so make sure you check out www.NuLivScience.com to learn more.

In no particular order, here are my prediction for the Top 5 Functional Food and Beverage Trends in 2023:

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