Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds

● A/B tests are a given—create them in days, not weeks with intuitive design tools

● Connect tracking and analytics tools like GA4 & Semrush in seconds

● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

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CHAPTERS:

0:00 Intro & Why Content is King in 2025: Adapt or Die

2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy

4:41 Why Great Stories Sell More Products

7:00 How storytelling turned Kane into a lifestyle Brand

9:06 Crafting Stories That Sell

10:37 Why Tallow Grill Grew 50K Followers in 6 Months

13:38 Grab Attention First, Sell Later

16:19 A Quick Advice for Marketers

16:53 Employee-Generated Content: Meshki’s

19:58 Nano Influencers: The Future of Marketing

21:32 The Power of DM Automation for Selling

24:20  Paid Ads Are Changing in 2025—Here’s What Works Now

26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.