Top Athletes Compete with Themselves (CFFL 561)

Transcript:

Jack:                      Jack and Jill here.

Jill:                          Hi.

Jack:                      Welcome to the show today. In this episode, Jill and I talk about how top athletes compete with themselves, not really with each other. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill:                          Okay. Angela asks, "Hey, I just signed up for the forum. My question is, should I start an estate I'm living in just to test the waters? I don't see a lot of land investors selling in my state. It does have a good variety of vacation areas, farmland and large metro areas throughout the state. Any suggestions on how to start a letter campaign to test? Would like to send mailings out before I do some investing in paid education. Thanks."

Jack:                      Good for you, Angela. You're starting with all the free stuff and you're gonna test it a little bit. I'm not a big fan, I'm a huge fan of getting your ducks all in a row before you start, but I'm not a fan of test mailers, and here's why. The numbers work against you. It's kind of ironic, but follow me on this. If you send out 20 or 30 letters just to see what's gonna happen, I'll tell you exactly what's gonna happen. I'm gonna save you some time and money. Nothing. There's power in numbers, so you want to get in your first mailer, 1500 to 2000 units in the mail because there's a real good chance you're gonna have a positive experience, but 10 or 20 or 40, or even 500, is just too small. What you really want to do is test pricing.

If you want to test it, go onto Craig's List, make up a property that you have for sale, and test how people are gonna respond to it. Let's say you want to buy a property. There's an exercise in the free e-book I would encourage you to test that way. If you don't have the free e-book, please go download it. It describes in detail how you should test it. Go ahead, Jill.

Jill:                          I was raising my hand.

Jack:                      I know.

Jill:                          I wanted to make sure. Jack, you have a way of jumping in and answering the question, and I'm like, "Oh, but I have something I want to share,"-

Jack:                      I have a way-

Jill:                          I wanted to make sure I raise my hand, so that you knew that I wanted to share.

Jack:                      Jack, you have a way of taking things over and being the manager of everything, including everything.

Jill:                          Jill, your sock drawer is a mess. Here's what we're doing today.

Jack:                      You don't have a sock drawer. Do you have a sock drawer?

Jill:                          No, I have a sock area in a bigger drawer. Sock drawer. Anyway. These bras here, they are all messed up. This is just a shambles here. Whatever.

Jack:                      Isn't it eerie when-

Jill:                          Disheveled.

Jack:                      You had the same conversation with your mother that you have with your wife like 30 years later.

Jill:                          What?

Jack:                      That just happened?

Jill:                          What? How did that happen, seriously?

Jack:                      I don't know. Sock drawer, I had dreamt it. See, Jack, your sock drawer is a disaster. Really, mom?

Jill:                          Talk about my-

Jack:                      I didn't even know I had a sock drawer.

Jill:                          No, okay. So here's my thing that Angela can do. I have an excellent way to help you, Angela, with this test, or anybody who just wants to test this. You can right now, today, go on offers2owners.com, with the number 2, go to forms, and steal if you want, whatever term you want to use, use whatever. Use our template letter.