The dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They explore common pitfalls brands encounter when choosing an agency, the benefits of personalized and transparent communication, and the strategic decisions between in-house hires versus external partnerships.