In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff is joined on stage by another panel of top agents who are generating listing business at a high level. Justin Ford, Nick Waldner, and Ralph and Holli Pearson share their inspiring backstories, how they started their businesses, and what they have been doing to win with sellers. This group of agents brings a wealth of business acumen to the table, and they provide valuable tactics that can improve your business. You will learn: 

The value of working on your prospecting and cold calling skills

Why tracking the numbers in your business leads to more success with sellers

The 5-5-5 database strategy that will supercharge your client relationships

How to quickly and easily convert more expireds and FSBOs 

 

Quotes 

You’re either a high producer or you’re running a company. It’s hard to do both unless you have great people, which takes a lot of work. -Jeff Glover

 

Key Points 

The skill of prospecting and lead follow-up is necessary for every single lead source. In order to get more listings, we have to create more opportunities, and that starts with the number of conversations we have, and the quality of those conversations.

Prospecting and lead generation is so much more than cold calling. However, if you want to get a “now listing” and convert a FSBO or expired, dialing in your cold calling skills will make a huge difference.

Building the habit of reaching out to your database can start with a few simple activities every single week. Instead of trying to call your entire database at once, commit to contacting 5 people a week.