I want to welcome you back to another episode of what I’ve branded Pivotal since these interview-style segments tackle impactful CPG industry topics and lessons from the business leaders that live it EVERY DAY! As we close out another year, it only seems right that I would focus this latest episode on both recapping some sports and active nutrition trends/themes from the last year and look forward to predicting what trends/themes are getting hotter and others that might be cooling off. Instead of just sharing my collection of categorical insights, I brought on my good friend and Senior Market Insights Analyst at SPINS, Scott Dicker, to help make this content even more valuable. Though Scott covers tons of product categories for the data insights company SPINS, the sports and active nutrition space is a personal favorite of his because of the speed of innovation and shifts in consumer behavior. In our conversation, we chatted about which sales channels are winning the categorical incrementality, how energy everything took off, why hydration is for everyone now, the creatine evolution, why precision fermentation is going to have a massive year, and how flavor partnerships might be hitting resistance. These are just some of the interesting topics we chatted about in this episode, but without further delay, here is my recent conversation with the Senior Market Insights Analyst at SPINS, Scott Dicker.

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