Blair is in the spotlight discussing some bad practices driven by assumptions he's seen his clients make over the past couple decades, a few of which are new to David.

10. Branding and Full Service Advertising are Specializations

9. The More You Have to Sell the More Likely a Sale

8. An Increase in Meetings Leads to an Increase in Sales

7. The Written Proposal is a Necessary Step in the Sales Process

6. Build Personal Relationships to Build Sales

5. Presentation Skills Training Leads to Improved Business Development Success

4. Chemistry Wins New Business

3. Selling is Persuading

2. It’s Everyone’s Job to Sell

1. You Have to Pitch (for Free) to Win a Creative Assignment

 

LINKS

Original article by Blair Enns, “Top Ten New Business Development Myths”

The Challenger Sale by Neil Rackham

Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives by Anese Cavanaugh