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This week, my guest is Amber Anderson, who is the co-founder of Tote and Pears, a women-plus insights and brand studio. What that means is that they use data to help clients in designing brands, content and campaigns that center women.  

 Tote and Pears helps clients in three core areas: Diversity in the Workplace within the Tech  industry, Healthcare as well as Education. 

 Amber will explain how they work with their clients and share why she thinks these are crucial areas in which an organization like hers can and should make an impact. 

 Our conversation also gets into why she became an entrepreneur in the first place (hint hint, it has to do with motherhood) and how that journey is going so far.

 This was a fun chat with a lot of gems that you can hopefully use in your own entrepreneurial journey. 

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