Driven to launch Australia’s first online eco store way back in 2003 after looking into the eyes of an Orangutan in the Indonesian jungle, Tracey Bailey’s pioneering business Biome, now has around 6000 online SKUs and stores in Brisbane, Gold Coast and Melbourne.  With her committed team and a devoted following, Tracey manages ecommerce success with maintaining her ethical commitment - a difficult path, but one well worth the struggle.  In this chat, Tracey delves deep into palm-oil problems, reveals her passion for last for life products and talks about the uneasy, but necessary relationship she shares with her nemesis Google.

Links from the episode:

Biome

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• Why did you start Biome?
• What have been some of the re-platforming challenges you have faced?
• Biome’s Pinterest has over 600K views every month. Do these convert as a sales channel? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Tracey Bailey from Biome

Tracey is the founder and CEO of Biome Eco Stores, Australia’s first online eco store and greenwashing-free zone. She launched the business in 2003 from her family living room, and today operates five shops and a thriving online store that offer simple, clean and waste-free products. She was named one of the Top 10 People in E-commerce in Australia in 2019 and 2020. Her life’s purpose is creating the change she wants to see in the world, inspired by her childhood in Central Queensland and her encounter with an orangutan in Indonesia.

You can contact Tracey at LinkedIn

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