Send us a text

My guest today is Tracy Belcher, the founder and managing editor of the popular Pilates blog and brand, Pilatay. Tracy is a classical Pilates instructor, Franklin Method teacher and former marketing and communications professional. And though Tracy is completely obsessed with classical Pilates, she says it has a public relations problem - actually two. Problem #1 - An awareness issue: People do not understand what classical Pilates is and what makes it different from its contemporary sister. Problem #2 - An image issue: There is a perception of elitism and exclusivity. As Tracy explains, “This generation of Pilates teachers and students don’t care about past drama, it’s a turn off. We just want to learn the work.”

Support the show