Joe spent 12 years as an electrician. Then, during lockdown, he paid for a PT course, started posting videos outside Greggs in his hi-vis and hard hat, and built a fitness coaching business specifically for tradespeople. His first client lost over 40 kilos. He's had a guy reverse type 2 diabetes. Another came off asthma medication completely. In this episode, Joe, the Tradesman's Coach, sits down to talk about why tradespeople are the hardest demographic to get fit. The van life, the meal deals, the cafes, the lack of prep. It's a perfect storm for weight gain and low energy. Joe knows because he lived it. And he's built an entire business around fixing it.
He talks through how he transitioned from Sparky to Coach, why he trademarked the name Tradesman's Coach before he'd even got his first client, and how he grew from 618 Instagram followers to 30,000 in two years by just being exactly the same person on camera as he is on site. Including standing outside Greggs in full hi-vis, shouting at the camera.
He also breaks down what his coaching actually looks like. Custom nutrition plans, training programmes, supplementation, a dedicated app, one-to-one accountability and a WhatsApp community. He talks through real client transformations, why he insists on a minimum 16-week commitment, and why he'll turn you away if you're not serious. Plus, the analogy that will change how you think about meal prep forever. It's exactly the same as ordering your materials before a job.