One of the most common questions we get from new Alloy Personal Training franchisees is what they should be doing before in-person training. In part 1 of this 2-part series, Rick Mayo and Matt Helland give you the roadmap - what to do, when to do it, and how to do it well.

Matt shares the exact steps every franchisee should be taking in the months leading up to training, from hiring your core team to launching marketing and building buzz in your community. If you're in the “hurry up and wait” phase of construction, this episode is your call to shift into go mode.

You’ll learn how early engagement with hiring, marketing, and community outreach correlates directly with long-term success. Plus, the tools and systems Alloy provides make it all doable even if you’ve never hired or marketed before.

If you’re serious about hitting the ground running, this episode will change how you think about your pre-sale phase. Don’t wait to get started - this is where momentum begins.

Key Takeaways

Intro (00:00)

Overview of training structure (pre vs. during) (02:16)

Triggering the training timeline from construction (05:02)

Engagement level predicts success (08:50)

The importance of hiring and urgency (11:00)

Use of franchise community for hiring help (17:59)

Organic marketing explained (21:41)

Lead goal before training: 100 leads, 20 booked (23:35)

Software onboarding and its importance (27:46)

Community marketing builds long-term viability (30:35)

Using social media for local branding (33:11)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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