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Mike Sarraille sits down with Phil Gilbert, the former General Manager of IBM Design and author of the new book "Irresistible: Blueprint for Earning Buy-In and Breakout Success." Phil Gilbert shares his fascinating journey from leading a startup in Austin, Texas to spearheading a radical culture shift at IBM—transforming not just how teams worked, but how the entire organization approached innovation, design thinking, and change management.
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Mike Sarraille sits down with Phil Gilbert, the former General Manager of IBM Design and author of the new book "Irresistible: Blueprint for Earning Buy-In and Breakout Success." Phil Gilbert shares his fascinating journey from leading a startup in Austin, Texas to spearheading a radical culture shift at IBM—transforming not just how teams worked, but how the entire organization approached innovation, design thinking, and change management.

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