Allie Egan is the Founder and CEO of Veracity, a science-backed, whole-health approach to skincare. Veracity empowers women to understand the connection between their skin and their broader health through at-home testing and a personalized approach based on the root cause - hormones. Prior to founding Veracity, Allie was the CEO of the women’s fashion brand, Cynthia Rowley where she led the transformation to direct-to-consumer, as well as having extensive experience in the beauty industry through her time at some of Estee Lauder’s best brands including Origins, Clinique, and La Mer. In this episode, Allie discusses her mission to help women get on a path of hormonal balance so they can look and feel their best, the major causes of hormone disruptors and how we can eliminate them, the importance of providing women the tools and education they need to know what to look for in themselves, and the amazing things that our hormones do for us! Bridgett and Allie also discuss how Veracity is able to personalize and approach each customer with their at-home testing and experienced team of doctors, what they would like to see change in the marketing side of the beauty industry, and the empowerment that comes with women deep diving into their health. 

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