Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! As another quarter recently ended within the functional CPG space, it’s seemed only right that I ask my good friend and Market Insights Director at SPINS, Scott Dicker, to join me again for another one of our legendary holistic categorical deep dive sessions. Since this is our fourth quarterly installment of the Josh & Scott show, we decided to kick it up a notch with a triple-feature of key trending categories. In our conversation, we cover everything from the “Olipop Effect” impacting gut health supplements to why multifunctional gut health formulations are picking up momentum. Additionally, we explain how huge opportunities will come to a handful of the most popular functional mushrooms as mainstreaming starts to bring them out of the natural channel. Moreover, we explore how there’s a growing duality of market positioning happening within the cognitive health category. But this is just a snippet of the fascinating gut health, functional mushrooms, and cognitive health categorical topics we explored in this episode...

Special thanks to Cognizin for supporting this awesome piece of content.

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