Today's guest is Trey Lockerbie, co-founder of the kombucha brand Better Booch. Trey's first experience with kombucha was an unpleasant one on many levels. His sister was going through treatment for breast cancer and trying everything under the sun, including kombucha. Trey tried it and hated it, but couldn't quite shake the thought from his mind that it could be better. After a few years and a whole lot of tinkering with recipes, Trey and his wife Ashleigh took their Booch to a local Farmer's Market where it was an instant hit. But just because they had a better product doesn't mean that the journey to becoming a nationally distributed brand was all sunshine and rainbows.

Listen in as we cover everything from why they never set out to conquer the world with their brand, why the kombucha market is nowhere near its full potential, and how being an investor in other people's companies makes you a better owner of your own company.