Big Podcast Playbook - Marketing for Podcasters (A Podcast on Podcasting)

Triple Your Podcast Reviews (Big Podcast Insider Issue 170)


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Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast.

Key Themes

  • Podcasting Impact: Creating a podcast that attracts and helps people.
  • Quality Content: The importance of content in a world of unlimited choices.
  • Engagement vs. Perfection: Balancing care and effort with micromanagement.
  • Reviews Matter: Understanding the impact of reviews and strategies to increase them.
  • Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost.
  • Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews.
  • Backing Up Recordings: The importance of backup recorders during interviews.

Topics covered in this episode:​

  • Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior
  • The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster
  • Strategies to triple your podcast reviews, including creating a short, memorable podcast link, showing the apps for podcast listening, and giving specific instructions on leaving reviews
  • The significance of quality audio recording being available to everyone and how content matters more than ever with the abundance of listener choices
  • Insights from analyzing 20,000,000 podcast reviews, including the domination of the true crime genre in terms of ratings, and how explicit podcasts tend to garner more reviews
  • The affordability and features of the Zoom F3 and H4 recorders for backup recording during interviews, and the importance of running a backup recorder to avoid losing important content.
  • The connection between the listener's engagement and the genre of podcasts, and the considerations when pursuing reviews as part of the growth and marketing strategy for a podcast

Episode Timestamps

  • 00:00 High-quality virtual studio for podcast recording.
  • 03:03 Learning from dog trainer about human behavior.
  • 08:46 Podcast reviews matter for sponsors and guests.
  • 12:13 Want more podcast reviews? Create tutorials for leaving podcast reviews on apps.
  • 13:11 This will help you get more podcast reviews on specific podcasting platforms.
  • 17:26 Easy-to-use 32-bit float recorder for backup.
  • 19:46 Seek reviews to boost podcast ratings effectively.
  • 23:07 Big Podcast shares stats on true crime.

The Newsletter for Podcasters

  • Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 170 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

  • Big Podcast Daily - Daily Podcasting Tips
  • Big Podcast AMP (Audio Monetization Program)
...more
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