In this episode of The Rainmaking Podcast, host Scott Love speaks with Seth Greene, direct response marketing expert and founder of MarketDominationLLC, about how professionals can use podcasting and strategic partnerships to generate a consistent stream of high-value business. Seth shares his “Dream 50” strategy—a system for identifying 50 key influencers in your niche and building relationships with them through value-driven content like podcasts, blog posts, social media, and direct outreach. The goal is to turn these influencers into referral sources, collaborators, and even clients by offering them visibility first.

Seth explains why podcasting works best when it’s focused on promoting the guest, not the host, and how professionals can build authority by interviewing the right people, publishing content across multiple platforms, and tapping into their guests’ networks. He outlines how this approach, rooted in generosity and influence, creates leverage and scalability—especially for those in high-trust, high-ticket industries like law, finance, and consulting. For professionals seeking a smarter way to grow through content and connection, this episode offers a powerful playbook.

https://therainmakingpodcast.com/

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Seth is the nations foremost authority on growing your business with a direct response marketing podcast. Seth is the cohost of The Sharkpreneur Podcast with Shark Tanks Kevin Harrington, which was named the number 6 podcast to listen to in 2019. He is also the founder of the direct response marketing firm www.marketdominationllc.com and he is an 8 time best-selling author who has been interviewed on NBC NEWS, CBS News, Forbes, INC, CBS money watch and many more!

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