In this episode of The Rainmaking Podcast, host Scott Love welcomes Eric Fletcher, a seasoned expert in marketing, business development, and strategic communication, to discuss The Alternative to Mass Marketing Communications. Eric explores how professionals can shift from broad-based, impersonal marketing strategies to targeted, relationship-driven approaches that foster meaningful connections and measurable growth. He provides actionable steps for building a network of allies, identifying ideal clients, and creating relationship maps to deepen trust and engagement with key decision-makers.

Key topics include the difference between marketing and business development, the importance of intentional relationship-building, and how professionals can align their strategies with their values and mission. Whether you’re a lawyer, consultant, or any service provider, this episode offers practical insights to create a customized, high-impact business development plan.

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As a former Chief Marketing Officer, advertising agency Director and broadcaster, Eric Fletcher has more than 35 years of experience designing and implementing communication and go-to market strategies for global accounting, consulting, law, and other professional service firms. His communication has been recognized with national awards from the advertising, marketing, and broadcast production communities.

In the business development and sales arena he has designed and led successful individual pursuits for as much as $500 million in new business. And he has trained and coached more than 2000 professional service providers.

Today he advises leadership teams as well as individual professional service providers in the creation of frameworks for marketing and sales strategies that align with values and mission, and instigate measurable organic growth. Eric is a TEDx speaker, a forbes.com contributor, the co-author of two books, a blogger on marketing, business development, and leadership (since 2002), and keynotes on leadership, the dynamism of vision, and conversations that matter. He is a former member of the CMO Advisory Board for Thomson Reuters and the Advisory Board for the SNHU Masters in Marketing program. He and his family reside in the Austin, Texas area.

Links:

https://www.linkedin.com/in/ericfletcher/

https://twitter.com/ericfletcher

https://ericfletcherconsulting.com/

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