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In this episode of The Rainmaking Podcast, host Scott Love speaks with Bryan Collins, author, content marketer, and founder of Become a Writer Today, about Using Content Marketing to Build Your Business. Bryan shares proven strategies for creating compelling content that resonates with your audience, establishes thought leadership, and drives business growth. He emphasizes the importance of identifying your audience’s pain points and tailoring your message to address their needs, using examples from his experience as a copywriter and content strategist.

Key topics include leveraging platforms like blogs, podcasts, and YouTube to showcase expertise, creating an editorial calendar for consistent content production, and using customer interviews to inform your content strategy. Bryan also discusses the concept of lead and lag measures for evaluating content performance and shares practical tips to avoid common pitfalls. Whether you’re new to content marketing or looking to refine your strategy, this episode offers actionable steps to amplify your impact.

Visit: https://therainmakingpodcast.com/

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Bryan Collins is a nonfiction author, the founder and editor of Become a Writer Today, and a columnist for Forbes.

He offers new writers practical advice about writing, creativity, productivity, and more. His work has also appeared on Fast Company, Lifehacker, and Copyblogger.

He is also passionate about helping people accomplish more at work, and when he's not writing, he's weight-lifting or running.

Links:

https://podcast.becomeawritertoday.com/

www.becomeawritertoday.com

www.bryancollins.com

https://becomeawritertoday.com/grammarly-coupon/

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