Jayne is Managing Director of True Story who are a creative agency for retailers, consumer businesses and brands. Jayne is also the Founder of White Hot and inspiring women to embrace their grey or white hair as a stylish colour choice.  Jayne and the team at True Story have also been the inspiration behind the creation of the Her Spirit brand identity.

Jayne talks openly about her life over the last couple of decades and why it's more important than ever to free ourselves from the tyranny of thinking there is only one way to be. She discuss why we are in danger of losing empathy for each other and why the diet and fitness industry isn't creating solutions that work for people long term.

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