True to Form

What does it really take to build a high-performing team in aesthetics and why is culture your greatest growth lever? Audrey Neff sits down with Kim Burke, APN, FNP-C, founder and CEO of Kiss Aesthetics, for an honest, energizing conversation about leadership, hiring, and scaling without burning out your people (or yourself).

Kim shares her journey from a flexible yet unfulfilling career to becoming a sought-after injector and respected business leader — and the pivotal moments that shaped how she leads today. Together, Audrey and Kim dive deep into what actually works when hiring in a competitive market, and explore how intentional culture and team cohesion become non-negotiables as you grow.

From expanding to multiple locations to implementing creative hiring strategies and building a team that truly buys into the vision, this episode is packed with real-world insights for practice owners who want sustainable success — not just fast growth.

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Audrey Neff

Kim Burke

Aviva Aesthetics

Kiss Aesthetics

Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a sellable business and navigating legal considerations to understanding market trends, GLP-1 impacts, EBITDA multiples, and exit readiness, this conversation delivers clear, practical insights for aesthetic entrepreneurs focused on scaling strategically — whether they're preparing for a future growth partnership, transaction, or simply just aiming to thrive in an increasingly competitive landscape.

• Aviva Aesthetics

• Skytale Group

• Florida Healthcare Law Firm

Audrey Neff sits down with Rick O'Neill, distinguished digital expert known for transforming the landscape of medical aesthetics marketing and working with practices across the globe.

Packed with both humor and radical transparency, Audrey and Rick delve into the intricate world of digital strategies, emphasizing the importance of building a strong, omnichannel marketing foundation. They explore the evolution of patient behavior, the increasing role of AI in search engines, and the essential components behind building an unstoppable growth engine.

With deep dives into practical tactics like local search optimization and proper lead nurturing tactics, the episode expertly guides listeners through the dynamic and often daunting terrain of digital marketing in the aesthetics industry, making it a must-listen for any medical spa owner.

In this special crossover episode from the Healthcare Disrupters Series, Audrey Neff is invited on the show as the first female disrupters guest. Her and Jeff Cohen — founder of the American IV Association, the American Peptide Association, and the Florida Healthcare Law Firm — explore the evolution of medical aesthetics and wellness. From her own personal career journey over the last decade to the current realities of med spa entrepreneurship, private equity and consolidation, this conversation offers a candid discussion that challenges industry norms and empowers practice owners to think differently about growth.

Full episode also available for viewing on YouTube.

Host Audrey Neff welcomes Jessica Christy, PA-C, founder of Beauty Culture Med Spa and Cultured Wellness, for an eye-opening discussion on building a brand rooted in purpose. The two explore the art of developing high-performing teams and leading through core values — while also addressing some of the industry's most talked-about topics, including PDGF, Plated exosome products, and the expanding role of peptides and regenerative medicine.

Packed with insights, strategy, and substance, this episode is a must-listen for any aesthetic leader looking to grow their business and redefine what it means to deliver care that goes deeper than skin.

To learn more about The Wellness Aesthetic Fusion Method click here.

Audrey Neff sits down with Dr. Leslie Apgar — national trainer & speaker, owner of PuraVida Med Spa and co-founder of Aviva Aesthetics — for a powerful conversation on the changing face of modern medicine and the evolving M&A landscape. Dr. Apgar shares her expertise on blending functional medicine seamlessly into aesthetics, along with the entrepreneurial lessons that have fueled her success along the way.

Together, the pair dive into topics ranging from empowering med spa owners to step out of their comfort zones, breaking through industry misconceptions, and exploring the impact of consolidation and private equity in today's current state. Packed with humor, passion, and candid insights, this episode offers listeners practical strategies and fresh perspectives on how to disrupt the status quo to build a thriving aesthetics practice.

Audrey Neff sits down with Alexis Bowhay, PA-C, to explore her unique transition from cardiology PA to a standout figure in aesthetic medicine. Together, they dive into the real-life challenges and triumphs of breaking into the aesthetics industry, including the importance of mentorship in what can often feel like a lonely path.

Audrey and Alexis discuss why fostering community over competition is essential for the future of aesthetic medicine, and how authenticity — both online and offline — can build stronger connections with peers and patients alike. From managing complications and communicating risks transparently to balancing business and life while staying true to yourself, this conversation is packed with empowering insights for every injector. Whether you're new to the field or a seasoned provider, this episode is a powerful reminder to own your journey, celebrate your wins, and find your people.

Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and business growth by integrating nutritional supplements. Audrey and Amanda dive into key strategies for 2025, including how to select professional-grade supplements, implement functional lab testing, and build comprehensive GLP-1 protocols that incorporate nutrition and gut health. They also share practical tips to enhance patient outcomes, drive retention, and stay ahead in an increasingly competitive landscape. Whether you're new to nutraceuticals or looking to elevate your current offerings, this episode delivers actionable insights to help you thrive at the cutting edge of aesthetic medicine and wellness.

Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also touch on the role of social media, the significance of self-investment, and their shared excitement for the upcoming Aesthetic Extender Symposium to be held August 7-10th in Boca Raton, FL – and why every injector should put this must-attend event on their calendars in 2025.