Audrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 & beyond...

Host Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals & lead conversion.

Host Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice, Esthetics Center. Tune in to hear his insightful tips around employee retention, motivating staff members, creating a 'culture of collaboration' plus the secrets behind Esthetic Center's impressive social media growth over the last few years.

Healthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compliance, proper business education, and the drivers behind why he started the American IV Association (AIVA) which is dedicated solely to providing this information to IV therapy providers and business owners nationwide.

Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also improve per-patient spend and practice profitability.

Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.