True to Form

Audrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShift was formed. Now boasting a portfolio of 113 devices, 2,300 practice accounts, and 25 aesthetic manufacturer partnerships, MedShift has evolved into one of the emerging companies to watch in the industry. Tune in to hear how MedShift's unique business model is helping practices focus on their true mission of treating & retaining patients, while also building a financially healthy business. Plus -- the three discuss the exciting launch of the new MedShift Store -- a first-ever aesthetic ecosystem offering a one-stop online marketplace for aesthetic supplies, top brands, device consumable and product bundles. Through the new MedShift Store, aesthetic practices can maximize their savings with new programs designed to make practices more profitable while reducing the cost of operating their business.

Audrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.

This week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in corporate finance to acquiring an existing practice in Alpharetta, GA -- Youthtopia Med Spa, which now employs five highly skilled injectors. The pair also discuss the prominent issue in the industry around the lack of an official certification for "aesthetics" in addition to the driving factors behind founding the AIA to assist with providing essential education for nurses trying to break into this industry - further helping bridge the gap of the nationwide shortage of trained, qualified injectors.

Francis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation, partnering with invesment groups, private equity, advice when exiting your business, economic health & potential impacts, plus trends that will continue to mold the future of the $18B medical aesthetics industry.

With over 16 years of executive-level leadership in solo practices, small group practices, and large-scale national brands, Judy Kozlicki, Director of Aesthetics at Skytale Group, appears as this week's guest to chat with host Audrey Neff. This power-packed episode covers so much ground from expert tips around building your team, front desk strategies, sealing profit leaks, rebooking tactics, differentiating your practice, and so much more...

In this episode of True to Form, host Audrey Neff leads a transparent conversation with Heather Allan -- Mom, speaker, clinical trainer, and owner of two-location medical spa, Bright Esthetics & Body Wellness. Heather shares countless powerful pearls and challenges behind becoming an employer and boss, managing a team of ten, plus some of her biggest branding & marketing mistakes she's made along the way in scaling her practice.

Joe Stanoszek, Founder, and Ryan Rao, Chief Development Officer of VIO Med Spa, sit down with host Audrey Neff on this week's episode of True to Form. Joe and Ryan discuss the journey behind how a Cleveland-based single location practice evolved into a now 28-location medical spa franchise with 75 estimated to be open by the end of 2024. The pair also unpack the major benefits that franchising brings to entrepreneurs including injector recruiting & training, volume pricing, vendor relationships, plus the power behind VIO's strong support community between fellow franchisees to help ensure business success across all med spa locations.

Host Audrey Neff sits down with Chase Howard, attorney at Florida Healthcare Law Firm, to unpack the basis for recent legal action pertaining to semaglutide taken against several U.S.-based practices, as well as tips for effectively marketing compounded vs. brand name GLP-1 medications. The pair also dive into the top compliance issues practices face when either opening an IV therapy clinic from the ground up or when adding IV therapy services into an existing practice model. Thinking of offering these services? This is an episode you don't want to miss.