True to Form

John Rodriguez appears as this week's guest on True to Form to discuss his 'ETHOS' behind opening, operating, and scaling Ethos Med Spa, his St. Louis based aesthetic practice. John unpacks the importance of creating a healthy practice culture, how membership programs have increased revenue and retention, plus his expert advice around making the right capital device investments.

Host Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice, Esthetics Center. Tune in to hear his insightful tips around employee retention, motivating staff members, creating a 'culture of collaboration' plus the secrets behind Esthetic Center's impressive social media growth over the last few years.

Healthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compliance, proper business education, and the drivers behind why he started the American IV Association (AIVA) which is dedicated solely to providing this information to IV therapy providers and business owners nationwide.

Host Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also improve per-patient spend and practice profitability.

Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.

Andy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our rapidly evolving industry.

Join Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.

One of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.

Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including: - How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments - The importance of consistent, quality patient care over everything else - How aesthetic treatments can change lives, not just looks - Where the regulatory environment is headed with increased market penetration - How they've been able to elevate their business to where they are now booking 600 appointments a month