Partner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to effectively position your practice for the end goal, and why you should always stay focused working on your business vs. just in it.

Partner at the ByrdAdatto law firm, Brad Adatto, joins #TruetoForm to talk about the velocity of start-up med spas in 2021 vs. years prior, legal tips for getting your practice set up the right way, and the importance of always starting with the end goal in mind.

One of the most important lessons learned from the challenging 2020 year was the power of retail in your practice. In this episode, Master Trainer & Director of Education for Dermaconcepts, Candace Noonan, breaks down the importance of having a strong retail component in your business and why branding your skincare the right way will set you apart in this industry.

Owner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.

Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.

A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.

Internationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID has had on his business and the drivers behind why his practice just experienced their busiest month yet.

CEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of working capital, especially during today's uncertain times.