Pioneer in aesthetics and CEO of Suneva Medical, Pat Altavilla, appears on this week's highly anticipated episode to unpack how the last 16 months has impacted the current state of the industry today. Pat dives into the underserved Millennial & male markets, why your existing patients are the lifeblood of your business, and how regenerative aesthetics will play a key role in the future growth of this industry.

CEO of MRP, Scott Carson, appears on this week's episode to talk about the current state of energy based devices in elective medicine. Scott dives into how practices can purchase used capital equipment with a reasonable investment, how to manage operating costs more efficiently, plus his advice for providers entering the marketplace & how they can choose devices more effectively for the patients they serve.

Internationally recognized medical expert focused in women's health, hormones & cosmetic medicine, Dr. Jennifer Pearlman, joins Tim Sawyer to talk about the unique business model she's built for her Toronto-based practice. Dr. Pearlman shares how to stay resilient during uncertain times, the importance of transparent patient communication, and why it's critical to be proactive vs. reactive in business.

Partner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to effectively position your practice for the end goal, and why you should always stay focused working on your business vs. just in it.

Partner at the ByrdAdatto law firm, Brad Adatto, joins #TruetoForm to talk about the velocity of start-up med spas in 2021 vs. years prior, legal tips for getting your practice set up the right way, and the importance of always starting with the end goal in mind.

Business partner duo of the Revenue Doctors, Nathan Strom & George Scandalis, join Tim Sawyer on this week's episode to break down how practice owners can grow their business in today's digital world. Tune in to hear some powerful marketing statistics in today's current landscape, how to leverage video to drive patient leads & the importance of keeping education at the forefront in your practice.

One of the most important lessons learned from the challenging 2020 year was the power of retail in your practice. In this episode, Master Trainer & Director of Education for Dermaconcepts, Candace Noonan, breaks down the importance of having a strong retail component in your business and why branding your skincare the right way will set you apart in this industry.

Owner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.

Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.

A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.