CEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his local community, the importance of treating people right, and why a patient's best interests should always come first.

Dr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost importance of staying true to your brand.

Warren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how you can convert more patients by adding perceived value.

Practice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.

Internationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.

Dr. Louis Malcmacher returns to #TrueToForm to share his unwavering enthusiasm & positivity in what may be a dark time for many people. Hear insight behind why practices are seeing an unexpected uptick in consumer demand for aesthetic treatments and why he believes the last couple of months have truly been some of the strongest times ever for the elective medical community as a whole.

True to Form welcomes back leading healthcare attorney, Brad Adatto, who dives into the most common compliance mistakes practice owners are making today, including how to avoid them to prevent costly business disruption in the future.

Successful practice owner and nationally recognized master injector & trainer, Tara Delle Chiaie, talks about how to be resilient in the face of adversity. Tune in to hear how she leveraged her background in primary care to keep her New Hampshire-based practice relevant during the shutdown, how to shift your "sales" mindset to deliver a red-carpet experience every time, and why she firmly believes aesthetic medicine is essential for the overall health & well-being of her patients.