True to Form

Owner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.

Licensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.

A leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.

Internationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID has had on his business and the drivers behind why his practice just experienced their busiest month yet.

CEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of working capital, especially during today's uncertain times.

One of our most popular guests and successful practice owner, Warren Danforth, returns to the program to share his perspective on what the medical aesthetic landscape will look like this year. Warren dives into how his med spa has been performing, what changes he's seen - plus the impact of stimulus, working from home, and what he believes will drive consumer demand in 2021.

Internationally renowned plastic surgeon & med spa owner, Dr. Stanley Okoro, returns to the show to delve into the driving factors behind how he's managed to almost triple his practice volume this past year, including the vital importance of building long-lasting relationships with your strategic partners to help set your practice up for success for the long haul.

Industry insider, Tyler Terry, breaks down powerful ways to shift & adapt your marketing to meet the needs of the modern aesthetic consumer both in & out of the practice, as well as how to leverage technology to deliver the ultimate patient experience.

Bryan Durocher, Founder of Durocher Enterprises, shares his expert financial tips to plan for success -- including how to maximize cashflow through gift cards & memberships, capitalizing on the retail & e-commerce opportunity, plus the top technology platforms to invest in to boost profitability in 2021.

Host Tim Sawyer sits down with returning guest and Practice Management Consultant, Terri Ross, who delves into why sales is the lifeblood of building a sustainable business model in elective medicine. Tune in to hear why its all about mindset, and simple, yet powerful changes you can make in your practice to be more efficient, more productive, and most importantly, more profitable.