True to Form

Internationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.

Christina Imes & Ellen Dumbovic bring a breath of fresh air to True to Form to share their strategies for staying dialed in & mentally focused during today's turbulent times. Tune in to hear the trends they are seeing on both the surgical & non-invasive side of cosmetic medicine, the importance of leveraging vendor relationships & how to effectively capitalize on the spike we are seeing in consumer demand.

Dr. Louis Malcmacher returns to #TrueToForm to share his unwavering enthusiasm & positivity in what may be a dark time for many people. Hear insight behind why practices are seeing an unexpected uptick in consumer demand for aesthetic treatments and why he believes the last couple of months have truly been some of the strongest times ever for the elective medical community as a whole.

True to Form welcomes back leading healthcare attorney, Brad Adatto, who dives into the most common compliance mistakes practice owners are making today, including how to avoid them to prevent costly business disruption in the future.

Warren Danforth, owner of Spa35, voted Idaho's best medical spa, shares his experiences since launching his practice back in 2006, including proven tips for scaling your business during a crisis and how deeper connections can be made between patient & practice.

Successful practice owner and nationally recognized master injector & trainer, Tara Delle Chiaie, talks about how to be resilient in the face of adversity. Tune in to hear how she leveraged her background in primary care to keep her New Hampshire-based practice relevant during the shutdown, how to shift your "sales" mindset to deliver a red-carpet experience every time, and why she firmly believes aesthetic medicine is essential for the overall health & well-being of her patients.

Host Tim Sawyer has a heart-to-heart conversation with our #TrueToForm family to reflect back on what the elective medical community has endured over the last four months. From how to channel anxiety to improve your business, lessons learned along the way, and the critical role that patient communication will continue to play in the future of your practice, this episode serves as a reassuring reminder for all of us to keep pushing forward.

Jenny Lamothe of Lakes Dermatology, dives into how their Las Vegas-based practice is performing post-pandemic, including why they had one of their busiest months yet this past June. From their most-requested treatments, COVID-19 practice tips, and their unique philosophy behind educating patients to convert more sales, this episode shares an encouraging message for other aesthetic practices navigating through today's new normal.

Celebrity surgeon does rare interview with Tim Sawyer: Discover the philosophy behind the success of the most recognized plastic surgeon in America -- his big why, his vision for the future of less sales & a more efficient, direct doctor-to-patient experience. Bonus - he also shares his favorite rapper!

One of our most popular guests, Kristy Murrow, PA-C, returns to #TrueToForm to share her experience since reopening her Oklahoma City-based practice, Mariposa Aesthetics & Laser Center, on May 1st. Tune in to hear real data on how her patient business is performing 30 days later, the lessons learned along the way, and the #1 thing she attributes to the success of her practice, post COVID-19. This is an episode you won't want to miss...