Lifelong entrepreneurs, Steve & Joniann Marchese, share their inspiring journey behind founding LightStim -- now the largest manufacturer of FDA-cleared LED light therapy medical devices. The power couple also opens up about some personal experiences, revealing the tried-and-true benefits that LED light therapy can have on patient results both in & out of the office.

Host Tim Sawyer chats with leading healthcare attorneys Michael Byrd & Brad Adatto, in which they share expert advice around ensuring your practice is operating in legal compliance, including how to keep your practice’s patient data fully protected when working with third party vendors.

Licensed Esthetician and Master Trainer for DermaConcepts, Candace Noonan, walks listeners through her step-by-step checklist of how to improve retail sales in medical aesthetic practices. Through sharing what ignited her passion for skincare early on, Candace delves into the most effective ways to motivate employees, improve patient loyalty, and why skincare represents a profitable gateway into more revenue opportunities than just one...

Financial expert & CEO of Fortis Medical Group, Anthony Castore, breaks down his proven methodology for maximizing profitability in elective medical practices. Tune in to hear valuable tactics & tips for managing cash flow, the importance of KPIs & how much money you should really be spending on marketing to ensure your practice grows in the right direction...

Host Tim Sawyer brings Crystal Clear CEO, Adam DeGraide, back on #TrueToForm to address the alarming challenges that have come to light since Google's most recent ad ban on some of the most popular elective medical treatments. Tune into this week's emergency episode to learn the pitfalls to avoid and effective strategies you can implement today to prevent damage from Google, Facebook, and Instagram policy changes now, and in the future.