Cosmopolitan Magazine's Top Doctor of Texas and owner of The Plastic & Cosmetic Surgery Center of South Texas, Dr. Thomas Jeneby, shares his secret sauce behind building a social media empire, including the importance of authenticity. Also - hear expert tips around practicing telemedicine to cope with COVID-19, and some keen words of advice for fellow practice owners going through this difficult time.

As small business owners, it's no secret that the coronavirus pandemic is affecting all of us with increasing force each day. CEO of The Esthetics Center of El Dorado Hills, John Wheeler, dives into why culture, core values, and leadership will play the #1 role in sustaining the long-term success of your practice when we all eventually emerge from COVID-19.

Dr. Susan Wilder, founder & CEO of LifeScape Premier, unpacks her unique holistic approach for improving overall patient health -- something critical for all of us right now given today's current climate. Also hear the proactive measures she has taken to address COVID-19 & some tips for sustaining & protecting your practice during this turbulent time.

Lifelong entrepreneurs, Steve & Joniann Marchese, share their inspiring journey behind founding LightStim -- now the largest manufacturer of FDA-cleared LED light therapy medical devices. The power couple also opens up about some personal experiences, revealing the tried-and-true benefits that LED light therapy can have on patient results both in & out of the office.

Host Tim Sawyer chats with David Mandell, attorney & wealth management expert from nationally-known firm OJM Group, about today's most heightened topic -- the coronavirus. Gain insight into the projected impact this outbreak will have on our economy, as well as some valuable investing tips for physicians & entrepreneurs in elective medicine.

Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.

Host Tim Sawyer chats with leading healthcare attorneys Michael Byrd & Brad Adatto, in which they share expert advice around ensuring your practice is operating in legal compliance, including how to keep your practice's patient data fully protected when working with third party vendors.

Licensed Esthetician and Master Trainer for DermaConcepts, Candace Noonan, walks listeners through her step-by-step checklist of how to improve retail sales in medical aesthetic practices. Through sharing what ignited her passion for skincare early on, Candace delves into the most effective ways to motivate employees, improve patient loyalty, and why skincare represents a profitable gateway into more revenue opportunities than just one...

Financial expert & CEO of Fortis Medical Group, Anthony Castore, breaks down his proven methodology for maximizing profitability in elective medical practices. Tune in to hear valuable tactics & tips for managing cash flow, the importance of KPIs & how much money you should really be spending on marketing to ensure your practice grows in the right direction...

Host Tim Sawyer brings Crystal Clear CEO, Adam DeGraide, back on #TrueToForm to address the alarming challenges that have come to light since Google's most recent ad ban on some of the most popular elective medical treatments. Tune into this week's emergency episode to learn the pitfalls to avoid and effective strategies you can implement today to prevent damage from Google, Facebook, and Instagram policy changes now, and in the future.