True to Form

In the third episode of #PracticeManagementMonth, guest host Adam DeGraide chats with Tami Pickens, President of insurance company, ISU-ARMAC. Hear expert advice around ADA compliance, choosing HIPAA-certified vendors, and the importance of having cyber liability coverage -- as well as the detrimental consequences that can surface if you do not.

In the second episode of #PracticeManagementMonth, respected authority, Terri Wojak, talks in-depth about the significant role skin care plays in the success of any modern aesthetic practice. Hear expert tips for motivating employees to sell value over price, the importance of staff education, and Terri's proven formula for increasing profits through effective retailing.

In the first episode of Practice Management Month, host Tim Sawyer chats with Crystal Clear's EVP of Training, April Linden, and Joni O'Leary, VP of Marketing for leading hair restoration practice, Ziering Medical – who provides a step-by-step blueprint in how to effectively grow your elective medical practice. Also, hear powerful insight into what has attributed to the success of their thriving practice, including the value of CRM for increasing conversion, the importance of knowing your numbers, and why you can't manage what you can't measure.

Power couple, Rob and Carol Trow, owners of DermaConcepts USA -- the exclusive distributor of Environ Skin Care -- share profound pearls in how to maximize the retail revenue opportunity in your practice. Hear expert advice around choosing a trustworthy skincare partner, the quandaries surrounding private labeling and online retailers, and why the people you hire are just as important as the services you offer.

From student to teacher, Dr. Stephen Cosentino - founder of Empire Medical Training - shares what drives his passion to continually educate and train our industry. Hear why sharing knowledge is power, and why you can't build a thriving practice without a thriving team.

Successful plastic surgeon, father of three, and Columbus Business First '40 Under 40' award recipient, Dr. Stephen Nogan, shares his experience in transitioning from university medicine to private practice. Hear the value in hiring honest people, developing real relationships with patients, and what drives his MO of always remembering the WHY and staying true to his roots.

This week, we are taking #TrueToForm to another level with special guest, Christy Perry, who brings nearly 30 years of experience working inside several high-profile plastic surgery practices. Christy shares one-of-a-kind insight about her passion for patient care, the most challenging hurdles, and why you should never lose sight of your unique value proposition, no matter how distracting things may get...

Triple-board certified plastic surgeon, Dr. Samuel Lam, shares his experience in why great leadership, smart hiring, and persistent learning lay the foundation for building a booming business. Hear the story behind his journey, how his parents inspired his career, and Dr. Lam's words of advice for the next generation of docs to, "hurry slowly" -- Festina Lente!

Board-certified physician, Dr. Nicole Norris, appears on this week's episode of True to Form to share how she successfully transitioned from practicing family medicine to pursuing her dreams of opening up a medical spa. Hear her challenges, expert advice, and her unwavering belief in doing, "whatever it takes" to achieve your goals, both in business and life.

In this week's captivating episode, Dr. Louis Malcmacher, shares his unique story behind what ignited his passion to start the American Academy of Facial Esthetics (AAFE), what drives his motivation to improve the industry's standard of training for physicians, nurses, and dentists - AND how family life keeps him young. Bonus – hear expert tips on how to make injectables a profitable focal point in your business, and some exciting news about the launch of the AAFE's newest training course, the Medspa Business Academy - coming to a city near you!